School Branding and digital mearketing
Brand marketing Strategy
Transforming Education Branding:
Digital Marketing
Role: Project Manager – Sigma solutions
Client: New Horizon Canadian International School
Category:
School Development- Branding and DIgital marketinng
Duration: 6-Month Campaign
A comprehensive digital marketing campaign that reshaped New Horizon Canadian International School’s online presence. The project combined branding, video storytelling, and performance-driven digital strategies to increase visibility, generate leads, and enhance the school’s reputation.
📊 Project Overview
As Project Manager, I led a full-funnel digital campaign for a reputed school, focusing on boosting admissions inquiries and brand awareness across key Bangladeshi regions. Our objective was to convert online engagement into qualified leads while strengthening the school’s digital reputation through optimized content strategy, data-driven performance tracking, and marketing automation.
🚀 Achievements
4.6 Million+ Views across all digital platforms.
5,351 Qualified Leads generated with an 18.4% conversion rate.
10% of total leads showed direct interest in school visits.
Audience reach: Over 3 million people with 5 million+ impressions.
Established a strong enrollment pipeline through strategic remarketing.
🧩 My Responsibilities
Strategic Planning: Defined campaign objectives, KPIs, and creative direction aligned with the client’s enrollment goals.
Content Oversight: Managed the creation of 80+ assets including image and video posts optimized for engagement.
Data & Analytics: Integrated Google Tag Manager, Google Analytics, and Search Console for performance tracking.
Team Coordination: Supervised cross-functional teams handling copywriting, design, ad placements, and tech integrations.
Performance Reporting: Produced monthly analytics reports highlighting audience insights, sentiment analysis, and ROI.
👥 Audience Insights
Primary Age Groups: 25-44 years (81% of audience).
Gender Split: 53% female, 46% male.
Location Focus: 86% Dhaka, followed by Chittagong and Sylhet.
Peak Engagement Time: 6 PM – 8 PM.
This data informed our posting schedule and content design to align with audience behavior, resulting in higher engagement and better conversion efficiency.
💡 Tools & Integrations
Google Tag Manager Setup
Google Analytics Integration
Google Search Console Verification
Meta Pixel & GMB Optimization
Website Monitoring & Content Management System
Centralized Credential Management
📈 Results & Impact
Our campaign not only improved the school’s online visibility but also positioned it as a trusted educational institution with measurable ROI improvement. The campaign insights now serve as a benchmark for future education sector clients seeking scalable lead generation solutions.
🎯 Strategic Takeaways
Expand video content production for higher engagement.
Strengthen sales funnel alignment for Campaign X.
Leverage peak engagement hours for improved ad performance.
